In this blog, we break down everything you need to know about Salesforce’s digital marketing cloud platform: learn what Salesforce Marketing Cloud actually is, discover Salesforce Marketing Cloud salaries, and find out about funded Marketing Cloud training opportunities.
As the world’s most popular all-in-one CRM solution, Salesforce is set used by 150,000 companies worldwide, including brands like Adidas, Western Union, NBC, and Mercedes-Benz. What started out as a simple CRM has become an enormous ecosystem that, to date, has acquired big tech names like Slack, Acumen Solutions, Vlocity (now Salesforce Industries), Tableau, MuleSoft, Everage, and more.
That’s why, in 2021, Gartner named Salesforce a Leader in the CRM Customer Engagement Center (CEC) Magic Quadrant for the 13th consecutive year and a Leader in Multichannel Marketing Hubs in 2022. It’s also why the demand for skilled Salesforce professionals is at an all-time high, and why cross-training into Salesforce is a fast-track to a well-paid career with some of the world’s most incredible companies.
Today, we’re going to talk about the Salesforce’s digital marketing platform, Marketing Cloud. Strap in and get ready to find out what Salesforce Marketing Cloud is, how to learn Marketing Cloud, what certifications are on offer, as well as the salaries available.
What is Salesforce Marketing Cloud?
Marketing Cloud is a digital marketing platform, hosted by Salesforce. It includes a whole range of tools and products to help professionals conduct email marketing, social media marketing, online advertising, marketing automation, and more.
In essence, Marketing Cloud is a platform that allows you to deliver relevant, personalized customer journeys across a whole bunch of platforms and devices. It allows skilled marketers to get the right message out there, at the right time.
With its 360-degree view of customers (a Salesforce staple), Marketing Cloud is changing the way people speak to their customers. Gone are the days of sending leads on an email journey on one platform, retargeting them with Ads on another, and hoping to get some traction with a social media post or two. With Marketing Cloud, you can do it all from one, easy-to-use, place.
Why choose a career in Salesforce Marketing Cloud
So why should you, as a budding cloud professional, care about this platform? With Marketing Cloud becoming so popular with businesses, the demand for professionals trained to use it has grown exponentially.
In fact, according to Mason Frank, Marketing Cloud is the 4th most in-demand technology with Salesforce partners and clients. Considering how many tools are on offer through Salesforce, that’s pretty impressive!
Plus, Mason Frank’s recent survey also highlighted that Marketing Cloud was an area that many feel they don’t have enough training and development in. Meaning that skilled professionals are in even shorter supply than across other areas of Salesforce.
All of this means that, if you have a couple of years of experience in a comparable technology or industry, or a sound understanding of the dynamic between Marketing and Sales, there are some fantastic, highly-paid roles on offer in Marketing Cloud for those who cross-train in this tech stack.
Check out some of the salaries on offer for Marketing Cloud’s most popular roles.
Salesforce Marketing Cloud Salary Benchmarks
Here are the Salesforce Marketing Cloud salary amounts, according to the Mason Frank Careers and Hiring Guide. We’ve broken these down based on the most popular roles, in the regions with the highest Salesforce user-base. For more Marketing Cloud salaries, click here.
US Marketing Cloud Salary Benchmarks (USD)
| Role | Junior Salary Band | Senior Salary Band | Contract (p/h) |
| Marketing Automation Consultant | $79,250 – $105,250 | $105,250 – $130,000 | $95 – $139 |
| Email Marketing Specialist | $60,500 – $84,500 | $84,500 – $95,000 | $63 – $96 |
| Marketing Operations Specialist | $83,000 – $105,250 | $105,250 – $116,500 | $70 – $101 |
| Marketing Automation Specialist | $77,750 – $91,000 | $91,000 – $113,250 | // |
UK Marketing Cloud Salary Benchmarks (GBP)
| Role | Junior Salary Band | Senior Salary Band | Contract (p/h) |
| Marketing Cloud Consultant | £46,000 – £62,000 | £62,000 – £78,250 | £542 – £816 |
| Marketing Cloud Specialist | £35,750 – £51,750 | £51,750 – £67,750 | £434 – £601 |
| Pardot Specialist | £35,750 – £51,750 | £51,750 – £62,500 | £601 |
| Marketing Cloud Developer | £45,000 – £54,000 | £54,000 – £70,000 | £541 – £700 |
| Marketing Cloud Architect | // | £80,000 – £110,000 | // |
UK Marketing Cloud Salary Benchmarks (GBP)
| Role | Junior Salary Band | Senior Salary Band | Contract (p/h) |
| Marketing Cloud Developer | $101,000 – $126,750 | $126,750 – $152,500 | $1,012 – $1,320 |
| Marketing Cloud Consultant | $100,750 – $116,500 | $116,500 – $132,000 | $962 – $1,269 |
| Marketing Cloud Architect | $131,250 – $152,000 | $152,000 – $172,750 | $1,265 – $1,472 |
Please note: The above salary information is sourced from the 2021-2022 Mason Frank Careers and Hiring Guide. The survey notes that there can be a small difference in salaries due to factors such as job location, cost of living in that area, years’ experience, skills required, and role complexity.
What are the Salesforce Marketing Cloud certifications?
In total, there are six Salesforce Marketing Cloud certifications. They are:
- Marketing Cloud Administrator
- Marketing Cloud Consultant
- Marketing Cloud Developer
- Marketing Cloud Email Specialist
- Pardot Consultant
- Pardot Specialist
As experts in helping people to launch amazing careers in Salesforce, we have some recommendations for anyone specifically interested in becoming a Marketing Cloud Consultant.
- The best place to start is your Salesforce Marketing Cloud Administrator certification. This will help you get to grips with how Marketing Cloud works.
- We’d then recommend taking the Marketing Cloud Email Specialist certification, as many activities in Marketing Cloud relate to email marketing.
- Finally, if you wanted to, you could take the Marketing Cloud Consultant certification, at which point you’d be a fully-certified Marketing Cloud Consultant!
Salesforce Marketing Cloud Career Progression Opportunities
As a distinct specialty in Salesforce, the Marketing Cloud field is packed with fantastic career progression opportunities.
As well as becoming a Marketing Cloud Consultant, you could also cross-train to become a Marketing Cloud Developer or Architect, or even flex your skills and jump into roles like Marketing Operations Specialist, Email Marketing Specialist, or Marketing Automation specialist.
Ultimately, where you progress depends on where you feel your core strengths as a professional lie, and in what role you’d feel most comfortable.
Where to find great Salesforce Marketing Cloud training
Great Salesforce Marketing Cloud training is a fast-track to becoming a well-paid professional in this field.
If you’re interested in receiving Salesforce Marketing Cloud training, fully-funded certifications, and a work placement of up to two years with a market-leading brand using the platform, we can help.
Our two-year Marketing Cloud Consultant cross-training program will equip you with a strong understanding of Salesforce technologies and practical experience using Marketing Cloud commercially.
You’ll then gain funded Salesforce certifications before being placed on-site with a client, to work in their Salesforce team. If you’re ready to start your training journey, visit our Marketing Cloud careers page now.
